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    7 Small Business Packaging Ideas To Help Your Brand Stand Out

    In an increasingly saturated world of eCommerce and retail, it’s important for brands to stand out and ensure marketing success with unique product packaging.
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    5 Visual Elements Every Brand Needs for a Successful Brand Identity

    To create a clear, creative and consistent brand identity, it's important to get five key visual elements right. Here's a guide on how to define them for your brand.
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    How to Create Your Brand's Vision, Mission and Values

    When it comes to building a brand, having clear vision, mission and values determines how successful you'll be in the future. Here's our guide on how to create them.
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    How to Differentiate Yourself and Delight Customers With Brand Archetypes

    Would you describe your brand's personality as a Hero, a Jester, a Creative or an Outlaw? Here's a guide to the 12 brand archetypes and how to use them in your business.
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    Making the Jump from Digital to Physical: How Online Brands are Selling Offline

    In an era where online selling is so prevalent, discover what successful brands are doing to make it in the world of offline retail.
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    5 Ways to Set Your Cafe Apart From the Competition

    Looking for ways to up your game and stand out from others in your industry? Here are five tips for setting your cafe apart from the competition.
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    Anatomy of a Social Media Caption That Drives Sales

    Captions are the attention-grabber that helps turn social users into customers of your brand! Here's how to create engaging and effective social media captions.
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    How to Streamline Order Fulfillment: A Guide for Growing Businesses

    Now is the perfect time to streamline your small business's order fulfillment! Make the order fulfillment process easier with these tips and tricks.
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    Plastic Taxes Around the World: What Businesses Need to Know

    Governments around the world are working to reduce the consumption of single-use plastic through plastic taxes. Here's what businesses need to know.
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    What is Greenwashing? How to Separate Sustainability Facts from Fiction

    Greenwashing is a misleading environmental marketing practice that should be avoided in order to keep the environment and your business reputation safe. Here's how to avoid it.
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    What is DTC? Is Now the Right Time to Launch a Direct-to-Consumer Brand?

    The best DTC businesses blend innovative products, accessible pricing, and unique customer experiences. Learn how to build a DTC brand with staying power.
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    Everything You Need to Know about Selling on Pinterest

    Learn how to sell on Pinterest and build a devoted customer community! Here's what brands need to know about selling on this thriving social media platform.
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    6 Ways to Superpower Your Fashion Brand’s Marketing with QR Codes

    Get inspired by innovative QR code marketing campaigns with examples from top fashion brands like Nike, Anna Sui, and Versace.
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    How Two Founders Are Using QR Code Marketing For Brand Engagement

    QR codes allow brands to connect with customers and collect valuable data. Two founders explain how they’re using QR code marketing to meet their brand goals.
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    A Beginner’s Guide to Social Media Marketing in 2022

    New to social media marketing? We've got the ultimate guide to getting started. Here's 8 steps to build a strategy from scratch.
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    Ecommerce Fulfillment Centers: How Do They Work and What Do I Look for in a Service Provider?

    Ecommerce fulfillment centers ensure fast, error-free shipping for brands. Here's how ecommerce fulfillment centers work and how to choose the right fulfillment partner for your business.
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    How to Celebrate Earth Day 2022 as a Small Business

    Need some ideas on how to celebrate Earth Day as a small business? Here are some ways to champion the environment on Earth Day 2022 and beyond.
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    What Is Fulfillment Batching and How Does It Help Businesses?

    Learn about the batch picking method and speed things up for your business! Here's how fulfillment batching works and its benefits.
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    A Comprehensive Guide to Selling On Instagram

    In 2022, Instagram has many effective selling features for brands. Here's our ultimate guide to getting started with selling products through the Instagram platform.

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